PrintPlace Promotion Code: Banners vs. Text Links - Which Converts Better?

GetYourCouponCodes, over the years, we have noticed a good number of our affiliates are more likely to use text links over banners. Ultimately it's your preference so call to actions align with your content strategy and website layout. But interestingly enough, using text links instead of banners can influence the audience's behavior, and are potentially more likely to lead to a conversion. Your target audience will always click what they trust more. A link within copy written by a trusted website and placed so it makes sense to the reader will outweigh banners in clicks most of the time. This is simply because of the trust level and historically users having learned that banners can be risky-clicking.

Now are we saying don't use our banners? Absolutely not. Banners are still good for attracting a more direct and immediate response from a viewer. They know exactly what they want, and they know the banner should take them to where they want to end up to make a purchase. This also ties into branding. Anytime your reader sees a PrintPlace.com banner with our logo and products on it, they acknowledge it in their own way regardless if they convert or not. Banners play an important part in brand recognition, especially when they are seen repeatedly. But at the same time you need to make sure your banners are complimenting your website content, just like the text links would be to increase the sense of trust in your reader.

Some audiences love a clean website without any ads, and some don't care if you have your whole sidebar full of them. Either way it comes down to what works best for you.

Have you done a test on which medium works better for you? We'd love to hear what your results were. Email us at .

Expires: 6/30/2014

Expires: 6/30/2014

Expires: 6/30/2014

Expires: 6/30/2014

Expires: 6/30/2014

Expires: 6/30/2014

A reminder about our search policy

*Policy update, please read and apply to your ongoing efforts.

PPC bidding is allowed on trademark + keywords, for example (Print Place Calendars) (PrintPlace Brochures) (Print Place Discounts), (Print Place Sales). Deep linking is allowed. All PPC ads should point to an affiliate website or landing page that refers visitors to PrintPlace.com.

Please let us know if there is anything we can do to help you achieve your goals. If you need anything, don't hesitate to contact us.

Best regards,